Careers in Agricultural Communication/Art/Design

Social Media Analyst

Job Description

Social media analysts are responsible for creating and maintaining a company's presence on social media sites, which include Facebook, Twitter, Flickr and Digg, as well as any company blogs. Analysts are in charge of increasing the overall exposure of a company though search engine optimization (SEO) and by finding ways to use these keywords in marketing strategies employed by their company. They also monitor emerging social media tools to see how they can be incorporated into a company's business, marketing and public relation strategies.

Skills

• Social media analysts need strong analytical skills to interpret social media and other online data to react to issues and other concerns that may affect a company's image or profit
• They must be team players, but able to work independently when needed.

Preparation

Social media analysts typically have a bachelor's degree in public relations, marketing, social media management or business communications. Undergraduate and graduate degrees are offered in social media management.

Source: Education Portal