Careers in Agricultural Communication/Art/Design

Package Designer

Job Description

Package designers help clients meet marketing needs by creating attractive packaging for products using creative software and sketches. Package designers may work as in-house designers for design firms or perform work on a freelance basis.

Skills

• Strong interpersonal skills are often necessary, because package designers work with accountants and business professionals to create cost-effective packaging that meets consumer demands
• They may also work with copywriters, marketing experts and other designers to ensure that packaging meets branding requirements and suits target audiences
• They must have experience working with creative design software to combine typography, graphics and other design elements
• Package designers must also have the ability to generate effective hand-drawn sketches and be proficient in photography
• Additionally, these professionals are generally creative, aware of market trends and able to work under tight pressure to meet deadlines

Preparation

Most entry-level positions require a bachelor's degree in industrial design or a related field. Coursework may include art history, graphic design, typography and color theory, as well as product design history, theory and creation. Classes focused on marketing, sustainability and commerce can provide additional benefits to prospective package designers. Many programs also require an internship.

Source: Education Portal